Advertising and Media

The two basic tasks of marketing communications are message creation and message dissemination. The Advertising and Media depend highly on Information Technology to efficiently gather as well as disseminate information and coordinate the various processes involved where the former is a part of Message Creation and later being part of Message Dissemination. Since the advent of internet, mobile and newer technologies, Advertising and Media has undergone paradigm shift. The success of many companies is tied to Advertising.

Today, an organization's sales volumes are highly dependent on effective advertising, media plans, out- of-the-box creative designs, direct marketing, network marketing, issue advertising, social networking sites and other philanthropic activities. Also, since clients are becoming more demanding, agencies are expected to act with more accountability. Due to this accountability factor, the communication of a brand by these agencies and/or organizations has undergone a paradigm shift. To keep pace with the changing customer preferences besides the changing communication paradigm and innovations in communication technologies; advertising and media agencies have to be more innovative and original in their presentation. This `inventive and original' presentation has to be incorporated from the very first stage of idea conceptualization to its presentation and reception by the target audience.

So to ensure that your product receives the intended public exposure, Digicorp collaborates with Advertising & Media companies for achieving their growth objectives by creating efficient distribution mechanisms that maximize revenue and lower operating costs. With industry-leading tools and close collaboration, we help our clients achieve dramatic, measurable results.

A company is interested in a number of areas regarding advertising, such as frequency, media impact, media timing, and reach. Henceforth the entire approach to the solution that we have developed has been divided into two. First is to understand the entire interaction process of an ad agency with the client and thereby understand the development of creative concept and implementation of the same. Second is how to make this processes web-enabled with the use of latest technology so that the entire interaction process can be carried out on the Internet without any bottlenecks. The solution requires no new desktop software or servers.

Our solutions for advertisers and media agencies allows them to have an edge over competitors as it provides faster, easier access to lots of information which is important to close a deal, and also enable the client to spend more time thinking about strategy and less about execution. This also allows the clients to configure customized packages without the need for costly IT and developer overhead.

Key features of our solution

In crafting the solutions for Advertising and Media sector, we have leveraged experience and best practices from a host of media and publishing companies, complemented with a superior professional service implementation methodology and customization services:

• Web-enabled application
• A complete solution integrating all the departments – Complete Advertising and Media Life Cycle Management
• Automated tracking and Bill Monitoring
• Unifying the business processes across different departments including sales, marketing, accounting and management
• Enhanced security features to have limited and allowable access of the resources

To make it a point, we provide a wide range of end-to-end services and solutions to our Advertising and Media clients enabling them to make informed and wise investments in technology in sync with their business objectives.